Sell for top dollar, not top stress
A confident, data-driven approach to pricing, marketing, and negotiating the sale of your Greater Toronto Area home.
From strategy session to sold sign
Most sellers have no idea what happens between signing with an agent and actually selling. Here’s the end-to-end.
Strategy session
We sit down, walk your home, and talk through timing, goals, and the realistic top-of-market number. No pressure, no hard close.
Pricing + CMA
I pull every relevant comparable within a 12-month window and price your home to maximize offers — not to look good on paper.
Prep + staging
Minor repairs, paint, declutter, stage. I tell you exactly where to spend and where not to — usually less than you'd think.
Marketing launch
Professional photos, drone, 3D tour, floor plans, custom listing site, social campaign, and targeted email blast to buyer agents.
Showings + open houses
Controlled showing schedule, Saturday and Sunday open houses, and detailed follow-up with every buyer agent who walks through.
Offers + negotiation
I handle offer night — including multi-offer scenarios. My job is to get you the highest price on the cleanest terms. Full stop.
Closing
Coordinate with your lawyer, manage buyer's conditions, and keep the deal moving until you hand over keys on closing day.
How we get your home in front of buyers
Great marketing drives the traffic that drives the offers that drive the price. Here’s what you get, included.
Professional photography
Twilight, interior, drone, and floorplan imagery — the bar in the GTA is high, and cell phone photos don't cut it.
Staging consultation
Either full staging with a partner firm or a walkthrough with my stager to redeploy what you already own. Both work.
Multi-channel marketing
MLS, Realtor.ca, Zolo, HouseSigma, my own site, Facebook, Instagram, email, and the buyer agent network I've built over 15 years.
Pre-market buzz
Coming-soon campaign on my network of active buyers and agents. Some homes sell before they even hit MLS.
Price is everything
You can spend thousands on staging and marketing, but if the price is wrong, none of it matters. Here’s how I think about pricing your home.
Price to the market, not to your emotions
The comparables tell a story. I read that story honestly and set your price so it attracts the most qualified buyers in the first 10 days.
Forget 'under-listing to start a bidding war'
That strategy had its moment, but in 2026 it signals desperation more than it drives offers. A well-priced home still sells fast.
The first week matters most
80% of serious buyers see your home in the first 10 days. If we mis-price, we lose them — and we can't get them back.
What to expect, week by week
| Week 1 | Strategy + pricing + listing agreement signed |
| Week 2 | Prep, staging, photos, marketing assets created |
| Week 3 | Live on MLS, marketing campaign launches |
| Week 4 | Open houses + private showings + offer day |
| Week 5 | Deal firm, start transition to closing |
| Week 6+ | Closing day, keys exchanged, you move on |
Thinking of selling?
Start with a free, no-pressure valuation. I’ll give you an honest top-of-market estimate and walk you through the numbers.